You are the brand! This is a quick session to update the photos showcasing you and how you do business.
A 30-min strategy call at least a week before the session, then a 1-hour session with at least 30-min of shooting time (allowing for a wardrobe change, setup, moving around locations).
During the strategy call we would discuss your business, where you plan to use the photos (social, website redesign/update, etc), and what you're hoping to achieve with the photos (promote a new product, show a client experience, explain your process, etc).